INFINA BRAND KIT
================

Everything you need to put Infina on a website, a slide, a poster, a social
post or a banner. The words in every file are already turned into shapes,
so you do not need any font installed.

See it all online: infina.so/brand


WHICH FILE DO I USE?
--------------------

  Website, app, slides      SVG, or PNG (pick the width just bigger than the space)
  Printing, banners,        PDF or EPS. Send this to the printer. It never goes blurry
  stickers
  Figma, Illustrator        SVG (Illustrator also opens PDF and EPS)
  Somewhere that can't      JPG (black logo on white, or white logo on black)
  show see-through

  black files   for light backgrounds
  white files   for dark backgrounds

Every PNG has a see-through background.
PNG widths: 500, 1000, 2000, 4000 and 8000 px (the logo alone goes from 16 to 8192 px).


THE FOLDERS
-----------

 1 - Logo                       The chevron on its own.
 2 - Logo + name                The chevron with "Infina". Use this when people don't know us yet.
 3 - Logo + name + tagline      All on one line, for website footers, sponsor rows and banners.
 4 - Stacked                    Logo and name on top, tagline below. Posters, sponsor walls.
 5 - Logo + tagline             The chevron with the tagline, no name.
 6 - Tagline                    The tagline on its own.

    Folders 3 to 6 come in two lines, each in capitals and lowercase:
      Talk to your AI. Hands-free.          talk to your ai. hands-free.
      Talk to your computer. Hands-free.    talk to your computer. hands-free.
    Files for the second line have "-computer" in the name.

 7 - App icon                   The rounded icon, as it looks in the Dock. 16 to 4096 px + favicon.ico.
                                  light        the real app icon
                                  plainwhite   flat white, for a white page
                                  charcoal     dark grey
                                  black        black
 8 - Profile picture            Edge-to-edge squares. The platform rounds the corners.
 9 - Social media and posters   Ready to post, sized for each place:
                                  x-header            1500 x 500
                                  linkedin-banner     1584 x 396
                                  facebook-cover      1640 x 624
                                  youtube-banner      2560 x 1440
                                  link-preview        1200 x 630
                                  slide-16x9          1920 x 1080
                                  instagram-post      1080 x 1080
                                  instagram-portrait  1080 x 1350
                                  story               1080 x 1920 (Instagram, TikTok, WhatsApp)
                                  poster-a4           2480 x 3508 (A4 at 300 dpi) + PDF
                                Each in three backgrounds: paper (light), ink (dark) and sky (blue),
                                with both lines, in capitals and lowercase ("-computer" = the second line).


PLEASE DON'T
------------

  - stretch or squash the logo
  - change its colours, add shadows, outlines or effects
  - rotate the chevron, it always points up
  - retype the tagline in another font, use these files instead
  - put the black version on a dark background, or white on light


COLOURS
-------

  Black          #101012
  White          #FFFFFF
  Dark grey      #27272A
  Off-white      #F8F8F3
  Sky blue       #A3C6E5  (fades to #CFE2F3 and white)

FONT (only if you set other text next to ours)
----

  Geist, SemiBold / Regular (free on Google Fonts)


Questions or something missing? contact@infina.so
